Search Marketing - Manipulating the Internet and Search Engines for your Marketing Plan

Product Code: NEXTEKSEARCHMKT Overview This one-day instructor-led course includes self-paced and instructor-facilitated components. It provides students with the knowledge and skills to successfully plan, implement, and evaluate the opportunities for utilising Search Marketing techniques to improve and extend the marketing reach of their organisations. Search Marketing translates the established marketing technique of targeted advertising to the Internet. Search has become one of the key uses of the Internet facilitated by such well-known search engines as Google and Yahoo! While it relies on technology, search is really a media product Objectives At the end of the course, students will be able to Understand how Search Marketing might be used by their own organisation Recognise the aspects necessary to develop a Search Marketing plan Be able to make submissions of their organisations’ web pages to relevant search engines Monitor the success or otherwise of their organisations’ marketing on the Internet. How Search Marketing compares with conventional marketing, similarities and differences. Understanding how search engines work – crawlers and directories The range of Search Marketing techniques and tools Getting listed on web sites Getting better rankings Developing the right Keywords and providing attractive Content Creating Links to give greater credibility Improve frequency without getting on the Spamming trail Developing your Search Marketing plan Calculating the costs and measuring the rewards - preparing a Search Marketing Budget. Audience This course is appropriate for those in marketing departments or those seeking to join, who are looking to understand the new web-based opportunities that are developing alongside the growth in search activities. Prerequisites Before attending this course, students must have : A basic understanding of Marketing Concepts. A familiarity with using the Internet.

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