Introduction to Basic Marketing

Product Code: NEXTEKBASICMKT Overview One of the biggest reasons for business failure is an organisation's inability to market and sell itself properly. Get it right and business benefits will ensue. Get it wrong and precious time, effort and resources will be shamefully wasted. The purpose of the course is to provide non-marketers with an understanding of marketing principles and how they can be applied to any business. Objectives This intensive and highly interactive one-day course will set the scene by answering the following questions: What is marketing Why is it used? The market: drivers and inhibitors affecting growth Competitive arena Segmentation Targeting Positioning Product/service/solution Price Place Promotion, including branding People Delegates will benefit from individual and group tuition from a facilitator who is a Chartered Marketer. At the end of the session, each delegate will be provided with a comprehensive booklet that delves deeper into marketing. Audience Delegates can be drawn from all levels of a hierarchy and represent the public, private or voluntary sectors. Prerequisites There are no prerequisites for this course.

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