Competitive Analysis - Keeping Track Of The Opposition

Product Code: NEXTEKCOMPANALYSIS Overview This one-day instructor-led course includes self-paced and instructor-assisted units. It provides students with the knowledge and skills to research competitive information analyse it and prepare comparative evaluations. The course focuses on use of the Internet as a research tool and students will be guided in practical on-screen Internet research. Objectives At the end of the course, students will be able to: Understand that competitive information is rarely found at one location Identify the resources on the Internet that contain competitive information Know how to craft Internet searches and trawl through multiple data sets to get a range of information Treat competitive data from blogs and similar sites with caution Be aware of legal restraints on sourcing and use of competitive data. Planning and reviewing the competitive companies that are to be the subject of enquiry Identifying the competitive factors that are of interest to determine whether focus is subsidiary or group corporate; national operation or international holding company. Using Competitors own websites as sources Using search engines for background information. Using blogs and anti-company sites as alternatives. Evaluating the merit and accuracy of conflicting data from sympathetic, hostile and neutral sources. Reviewing and synthesising the data collected Considering what legal or moral issues may be relevant. Writing the report and drawing conclusions. Audience This course is appropriate for individuals employed or seeking a position in marketing, marketing research or business planning positions. It may also be appropriate for those in sales, sales administration and finance functions who have a responsibility for budget or planning functions. Professionals who take this course should meet the following entry criteria: Have basic keyboard skills Be familiar with general use of the Internet and an acquaintance with search engines Prerequisites There are no formal prerequisites

More Products in Business Strategies Basic Priciples of Customer Relationship Management (CRM) - Explained Competitive Analysis - Keeping Track Of The Opposition Corporate Planning With e-Elements

More Categories In Learning & Development

MCSE From Scratch, Business Strategies, MCSD From Scratch, HR Development, Sales & Marketing Training, Management Training, Essential Communication Skills, Microsoft .NET, Office 2007, Microsoft Security, SQL Server 2005, Windows NT4 Server, Windows Server 2003, View More Learning & Development...