Basic Priciples of Customer Relationship Management (CRM) - Explained

Product Code: NEXTEKBASICCRM Overview Customer Relationship Management or Citizen Relationship Management, otherwise known as CRM, is in vogue at the moment. So many consultancies trying to explain the concept of CRM and so many technology vendors wishing to sell CRM software and services. The purpose of the course is to convey to time-short decision-makers from all levels and disciplines of an organisation the business principles of Customer Relationship Management in jargon-free language and how the introduction of CRM technology or services can affect a business. Objectives This half day course answers the foloowing questions: What is CRM? Why is it used by organisations? When should it be adopted? Where should it be used in an organisation? Who should be involved in the planning process? Who will benefit from the use of CRM? Delegates will benefit from individual and group tuition from a facilitator who is a CRM specialist, Chartered Marketer and consultant. Audience Delegates can be drawn from all levels of a hierarchy and may have a business or technical background. Note, however, that this course focuses wholly on the business and strategic – rather than the technical – implications of CRM adoption. Delegates can represent the public, private or voluntary sectors. Prerequisites There are no prerequisitities for attending this course.

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